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BizReport : Advertising : July 21, 2015

Top 3 tips to build a strong marketing team

Marketing teams are becoming more important every day. No longer are these teams relegated to developing advertising campaigns, in many cases marketing teams are also social media experts, they plan both online and in-person events and sometimes liaise between departments. One expert tells us how to build a strong marketing team.

by Kristina Knight

First, make sure the message is established and stays constant.

"Write the brand message down, any keywords to use and any keywords that are completely off limit. Also having 5-10 adverbs that explain what your brand is about and a clear vision and mission statement will really help," said Jayna Cooke, CEO, EVENTup.

Second, hire employees that have the same aesthetics as you and your brand.

"Since Marketing is so reliant on visual cues make sure that potential employees align with your aesthetic vision. Even if they do not have the same personal aesthetic they must be able to showcase the company aesthetic," said Cooke.

Third, test, test, and test.

"Test everything with limited quantity and test the ROI. Once you have established the top performers in terms of ROI then expand on those marketing efforts," said Cooke.

Image via Shutterstock

Tags: advertising, branding tips, EVENTup, marketing team building, marketing tips

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