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BizReport : Mobile Marketing : July 28, 2015


Number of Mobile Addicts up 59% YoY

Messaging and social apps are what mobile addicts are using most, according to new research from Flurry that reveals the significant growth in the number of mobile users launching apps 60 times per day or more.

by Helen Leggatt

The definition of a regular mobile user, according to mobile analytics firm Flurry, is someone who uses apps between once and 16 times a day. The number of Regular Users grew 25% in the last twelve months, from 784 million in Q2 2014 to 985 million in Q2 2015.

Then there are Super Users - those who use apps between 16 and 60 times per day. This segment grew 34%, from 440 million to 590 million, between Q2 2014 and Q2 2015.

As if that growth wasn't impressive enough, the number of Mobile Addicts - those who uses apps 60 or more times per day - grew 59% in the same period, from 176 million to 280 million.

Mobile Addicts are particularly keen on messaging and social apps. They use messaging apps 6.56 times more than an average mobile user.

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"This validates many of our analyses this year that messaging has become mobile's killer application," says Simon Khalaf, SVP of Publisher Products, Flurry. "Utilities and Productivity app usage was high as well, further validating our assumptions that Mobile Addicts are using their smart device as the sole computing device and conducting every aspect of their lives on that device."

Globally, the number of smart devices measured by Flurry grew significantly between Q2 2014 to Q2 2015 rising from 1.3billion to 1.8billion - a 38% YoY growth.

Image via Shutterstock

Tags: apps, global, mobile, mobile app usage










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