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BizReport : Mobile Marketing : July 07, 2015


Mobile users are banking on a date

Mobile banking technology is allowing consumers to manage their finances while on the go, and more people are taking advantage of this today than ever before, even while they are on a date.

by Helen Leggatt

According to Chase, more consumers are using their mobile banking app (33%) or banking online (35%) than last year, while only 16% are using a branch more often. However, while mobile banking is seeing great uptake, more of the 1,500 U.S. adults surveyed by Chase are using a bank's website (70%) than its app (47%).

Those that do use mobile banking are doing so in more places while on the go. More than half (54%) use their mobile banking app at work and 1 in 10 admitted to checking it during a client meeting. More than a third (38%) use mobile banking while in a check-out line in-store, at a restaurant (17%) or even on a date (17%) - all appropriate times to make sure there is enough in the account to pay. Other times when mobile banking is checked are during smoking breaks (37%) and commuting (28%).

The Chase survey reveals that Hispanics use mobile banking technology at a higher rate than other demographics. Almost two-thirds (64%) use it at work, 49% use it in a check-out line and 47% use it at a restaurant. Nearly half of Hispanics now use banking apps (45%) and a bank's website (48%) more than they did a year ago.

"This survey tells us what our customers have shown us over the last two years," said Barry Sommers, CEO of Chase Consumer Banking. "They love the ease of handling their routine banking online, on their phone and at an ATM."






Tags: app trends, banking, mobile, survey








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