RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : July 10, 2015

Mobile Roundup: Platforms improve mobile connection

Mobile is growing in popularity as an engagement platform. In today's mobile roundup, two partnerships that should give mobile brands better access to their customer bases.

by Kristina Knight

First, BidSwitch and AerServ have partnered for a programmatic mobile platform. Through their partnership BidSwitch ad buyers will be able to access AerServ's mobile and mobile video advertising inventory; AerServ's publishers, meanwhile, will gain exposure to BidSwitch's buyers.

"In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings, and are very pleased to partner with BidSwitch, the only infrastructure switch for RTB in the industry, to enable efficient programmatic buying of high quality mobile and mobile video ad inventory at scale," commented AerServ CEO Josh Speyer.

Meanwhile, ProxToMe and Star Cloud Services have partnered to target shoppers who are using mobile devices in-store. Through the partnership ProxToMe and Star Cloud Services, part of Star Micronics, are powering the AllReceipts app. The app allows retailers to monitor device status, and to solicit customer feedback.

"We plan to build on the ProxToMe platform and Star Micronics' retail presence to build an ecosystem of solutions that tap into the innovations created by developers and other partners," said David Salisbury, vice president, sales and marketing at Star Cloud Services. "We offer retailers the opportunity to gain new competitive advantage through deeper engagement with shoppers, while offering shoppers the convenience of storing receipts that will facilitate returns and management of their personal finances."

Image via Shutterstock

Tags: AerServ, BidSwitch, mobile marketing, mobile tools, mobile trends, ProxToMe, Star Cloud Services

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.