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BizReport : Ecommerce : July 15, 2015


Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales.

by Helen Leggatt

Juniper Research's latest report, 'Mobile & Online Purchases: Cards, Carrier Billing & Third Party Payment Platforms 2015-2020' suggests that social media firms such as Twitter, Facebook, Pinterest and Instagram are key to increased ecommerce sales thanks to their launch of 'buy buttons' from their mobile apps.

Juniper's data shows that this year, global online retail sales are expected to go up by more than 17% compared to 2014, reaching $1.7 trillion.

Additional retailer partnerships, such as Twitter enabling users to link their accounts to Amazon, would also enhance sales prospects, says Juniper. Carrier billing will also be key to monetizing digital content, with 40% of ecommerce transactions conducted by smartphone by 2020.

"In the medium term "sales would receive a strong fillip from the trend of social media companies to act as direct sales platforms," says the report.

However, the report warns retailers that they need to deliver consistent messaging, branding and shopping experience across all those channels today's consumers use, in particular between online and in-store. That way, "consumers are allowed to choose their own path to purchase rather than have it effectively mandated by channel limitations".

Image via Shutterstock

Tags: ecommerce, mobile, social










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