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BizReport : Trends & Ideas archives : July 01, 2015


Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go.

by Helen Leggatt

According to TiVo's second annual binge-viewing report, nearly all of the 12,500 of its subscribers they surveyed admitted to binge-viewing. TiVo defines binge-viewing as watching three or more episodes of a TV show in one viewing.

The survey found that binge-viewers are insatiable. Nearly three-quarters (74%) said they had watched a full TV show season in just a matter of days. However, it appears that binge-viewing is a lonesome activity with more than half (53%) admitting they do not binge on programmes with others.

"Bingeing is booming - not just during sparse stretches in the TV schedule over the summer or holidays, but year-round - and as programmers such as Netflix, Hulu and Amazon continue to release original programming a full season at a time, we expect this trend to accelerate. TiVo's new OnePass™ feature is ideally suited to maximize binge viewing efficiency - including full-season binging - across linear TV, VoD and OTT sources of content," said TiVo Chief Research Officer Jonathan Steuer.

Furthermore, binge-viewing is more accepted today than even a couple of years ago. Just 30% of TiVo's respondents reported a negative view of binge-viewers compared to more than half two year ago.

So, why do people binge? Some (45%) only learn about a show after a few episodes have aired and so they binge-view to catch up. Thirty-nine percent said they believe some shows are better when watched back-to-back and 32% deliberately delay watching an entire season of a show until they can watch the whole season in one go.






Image via Shutterstock

Tags: streaming video, television, trends








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