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BizReport : Mobile Marketing : July 17, 2015

Apple Pay: Dead batteries could lead to travel penalties

Apple Pay has made travel around London's underground and overground rail so much easier - one tap of an iPhone or Apple Watch on the contactless readers sited on the barriers and you're good to go. At least, it's easy and convenient for as long as the battery holds out.

by Helen Leggatt

Transport for London is warning travellers that pay using Apple Pay that if their battery runs out while they are in the midst of journey, thus rendering the traveler unable to tap their iPhone at their destination, they could be charged the maximum fare or even be landed with a penalty. Furthermore, dead iPhones can not be read by ticket inspectors, and this could bring about maximum ticket costs or a fine.

Nor can travelers begin their journey and, if their iPhone dies en route, use another card at their destination to avoid extra costs.

According to Transport for London, "You could technically do that, but you would get a maximum fare on the card you touched out with even if it is the one that's linked to your phone as cards, watches and phones are all treated as separate payment methods".

Analysis by Brandwatch of Apple Pay usage in the U.K. since it's launch earlier this week found that Transport for London was far and away the most popular place it has been used thus far followed by food chain Pret a Manger and two supermarkets (Tesco and Waitrose).

However, the launch was not as smooth as Apple had promised. Of the 26,000 Tweets analyzed by Brandwatch, 10% were from iPhone owners who could not get Apple Pay to work. A BBC article (video) describes issues to date as 'wrinkles'.

Image via Shutterstock

Tags: Apple, iOS, mobile payments, trends, U.K.

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