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BizReport : Mobile Marketing : July 08, 2015

Adyen: iPhone pulling more mobile transactions

Android devices may outpace Apple devices now in sheer numbers, but Apple's iPhone continues to lead in some mobile categories - one of them mobile payments. According to new Adyen data Apple's iPhone accounts for about one-third of mobile transactions, and iPhone users are also spending more per transaction.

by Kristina Knight

Adyen has released their Q2 2015 Mobile Payments Index and leading the way for spending is the Apple iPhone. According to the report Apple users are spending about $115 (iPad) per transaction and $82 (iPhone) per transaction compared with Android devices which pull in $93 (tablet) and $75 (smartphone) per average transaction.

"The continued rise in popularity of the iPhone for making online purchases, coupled with the higher ATV from shoppers using iOS, suggest that businesses - especially those that classify themselves as premium brands - should target this valuable demographic in particular," said Roelant Prins, Chief Commercial Officer, Adyen. "Apple Pay, as it becomes available in more markets, represents a great opportunity for businesses to fulfil this as it enables them to deliver a seamless payment experience to iOS users."

The mobile payments index shows i-Devices account for just over one-third (35.6%) of all browser-based mobile transactions. Other interesting findings from the report include:

• 19% of online transactions for physical goods are now made via tablet, 12% via smartphone
• 26% of online transactions for digital goods are made via smartphone, 8% via tablet
• 30% of Europeans and 26% of North Americans now use mobile payments
• Overall, mobile accounts for 28% of mobile payments

Image via Shutterstock

Tags: Adyen, m:commerce trends, mobile commerce, mobile marketing, mobile trends

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