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BizReport : Advertising archives : July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services.

by Kristina Knight

First, TreeHouse Interactive is re-launching their Impartner SaaS solution. The re-launch includes a partner portal which allows brands to choose, purchase and deploy partner relationship management (PRM) solutions that are the best fit for their model. Impartner PRM gives brands access to enterprise-calls partner web portals that are customizeable with company logos, design layouts and content.

"PRM today is where the CRM industry was five years ago ­ a technological differentiator that companies could use to grow sales through indirect channels," said Impartner CEO Joe Wang. "Today, the CRM playing field has been leveled. When it comes to differentiating your business with partners, the new battleground is PRM. With the launch of Impartner PRM, we¹ve made the process so simple, so quick, so non-disruptive, and so cost effective, we¹ve removed the majority of the barriers that have kept companies from making the transformation and truly being able to optimize their partner relationships."

And Acquia and hybris software have partnered on a platform that offers cloud-based microservices to businesses. Unlike more traditional software as a product offerings, the new cloud-based platform will give brands the ability to create relevant customer experiences via the cloud.

"Through our partnership, hybris and Acquia are together tackling the complex challenges of delivering digital experiences through an innovative cloud-first approach," said Ray Grady, Senior Vice President of Commerce Solutions at Acquia. "Customer engagement today depends on a deep understanding of your audience and the ability to tailor touchpoints and content to meet their expectations. Software as a product, and even many SaaS approaches, have traditionally lacked the flexibility to do this, holding businesses back from delivering best-in-class digital experiences. We're working with hybris to address this issue and deliver solutions that meet the needs of businesses and their customers."

Meanwhile, PostUp has integrated with PowerInbox, giving email marketers options for content optimization and personalization from the time an email is opened.

"We've had a lot of demand for real-time content solutions, and we're excited to integrate with PowerInbox in order to offer all of our clients dynamic, personalized and real-time email marketing functionality right from the PostUp Platform," said Tony D'Anna, CEO, PostUp.

Tags: Acquia, advertising, advertising tools, email marketing, PostUp, TreeHouse Interactive

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