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BizReport : July 29, 2015 Archive

July 29, 2015 Archive

Search Marketing | July 29, 2015

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Internet | July 29, 2015

15% of Americans do not use the Internet

The Internet has become an integral part of most people's lives in the U.S. but, according to new research released by the Pew Research Center, there remains a steady percentage of Americans who do not go online. >>

Trends & Ideas | July 29, 2015

By 2020, wearables will account for one-fifth of mobile transactions

Boom times are ahead for mobile payments made via wearable devices, according to a new report from market research firm Tractica. >>

Advertising | July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. >>



Advertising | July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. >>

Mobile Marketing | July 29, 2015

Expert: How brands can ensure both worker mobility and business security

The trend of workers telecommuting or using their personal devices for work is growing every day. So are the risks to businesses who aren't prepared for an increasingly mobile workforce. How can businesses become ready? >>