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BizReport : July 24, 2015 Archive

July 24, 2015 Archive

Ecommerce | July 24, 2015

Expert: Why inflated reviews are worse than fake reviews

The online review space is a tricky one. Customers rely on reviews to find out about products prior to purchase. The problem comes when brands pay for positive reviews or when reviews that aren't necessarily accurate are inflated. >>

Trends & Ideas | July 24, 2015

Shell, PayPal team up to enable mobile payments at the pump

As mobile payments increase in popularity in the U.K. they are making life easier in all sorts of ways. Motorists in the U.K. can now make filling up with gas easier by using mobile payments courtesy of PayPal and Shell >>

Advertising | July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. >>

Social Marketing | July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>