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BizReport : July 22, 2015 Archive

July 22, 2015 Archive

Email Marketing | July 22, 2015

Study: Holidays put shoppers in a jolly email mood

One of the white hat principles for email marketing is to not over-email customers. But, new data from Yesmail indicates brands can over-email during holiday seasons - within reason, of course. >>

Advertising | July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. >>

Blogs & Content | July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. >>

Mobile Marketing | July 22, 2015

Asia survey points to huge revenues via mobile sponsored-data packages

A billion-dollar opportunity exists for mobile service operators through sponsored-data packages, according to new research conducted by On Device Research. >>



Blogs & Content | July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. >>

Advertising | July 22, 2015

Experts: How SMBs can achieve early success

Small businesses have a lot of hurdles these days - there is website design, there are larger brands taking up more online space, there are shoppers who are 'ad blind'. Six experts are offering their top tips to help SMBs find success. >>