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BizReport : July 20, 2015 Archive

July 20, 2015 Archive

Advertising | July 20, 2015

Report: Airline travelers will pay more for choice, convenience

If airlines in the US want to build customer loyalty they should consider giving travelers more - and not just in leg room or on-board snacks. According to new data out from FlightView American travelers would be willing to pay more to airlines if they were give more choice, more convenience and more convenience. >>

Ecommerce | July 20, 2015

Experts: Amazon's Prime Day showed gaps

Last week Amazon hosted their Prime Day - an incentive to get existing Prime customers to shop and to lure new shoppers into their cyber doors. But the day didn't seem to go as smoothly as many would have thought - Twitter and Facebook users posted they could buy items they wanted, some were discouraged with wait times and others said there was nothing on the sales day that they wanted. >>

Mobile Marketing | July 20, 2015

Survey reveals appetite of U.S. diners for mobile

How do diners use mobile before, during and after a restaurant experience? That's the question OpenTable set out to answer in a recent survey in the U.S. >>

Ecommerce | July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem. >>



Social Marketing | July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. >>

Advertising | July 20, 2015

The benefits of online events for brands

Branded events can expand the reach of a brand, put a more personal 'face' onto a brand and increase consumers' engagement. But, badly run events can tarnish a brands reputation. One expert tells us how to run better events. >>

Ecommerce | July 20, 2015

Click and collect a hit with U.K. online shoppers

Two retail chains in the U.K., Sports Direct and Halfords, are seeing significant interest and return on investment as a result of introducing a click and collect service. >>