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BizReport : July 18, 2015 Archive

July 18, 2015 Archive

Mobile Marketing | July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that is difficult to use or an app that doesn't provide core functionality to create a great experience for their customers in the medium. >>

Blogs & Content | July 18, 2015

Brands: How to use events to engage

With social networks, always on mobile connections and a growing demand for a more personalized branded touch, events are picking up steam. One expert weighs in on what hosting an event can mean for brands. >>