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BizReport : July 16, 2015 Archive

July 16, 2015 Archive

Advertising | July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. >>

Mobile Marketing | July 16, 2015

Study finds mobile ads pushing business calls

Over the past few months calls to businesses that originate from mobile ads have skyrocketed up, but according to one new report a lack of call attribution could put mobile budgets in danger. That because without the proper attribution brands don't know that these calls and subsequent conversions are originating with mobile ads. >>

Ecommerce | July 16, 2015

Research reveals increase in online shoppers deliberately abandoning carts

Online shopping cart abandonment has long been a challenge for retailers, but their response to it could be what is causing shoppers to abandon carts in the first place. >>

Social Marketing | July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. >>



Social Marketing | July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce. >>

Mobile Marketing | July 16, 2015

Expert: The pros and cons of aggregated apps

Apps are the future of business according to many experts in the field, but according to one expert if brands don't know how to properly use app aggregation services, they may not get the most benefit. >>

Search Marketing | July 16, 2015

Google's 'mobilegeddon' affecting marketers

It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. >>