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BizReport : July 10, 2015 Archive

July 10, 2015 Archive

Search Marketing | July 10, 2015

Expert: Is Google gaming algorithms?

According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace, to hear his thoughts about how this affects the search space. >>

Advertising | July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. >>

Mobile Marketing | July 10, 2015

Mobile Roundup: Platforms improve mobile connection

Mobile is growing in popularity as an engagement platform. In today's mobile roundup, two partnerships that should give mobile brands better access to their customer bases. >>

Ecommerce | July 10, 2015

Survey: 2/3rds consumers concerned about financial data

No one wants to have their identity stolen or to have sensitive financial data leaked. And according to a new Mastercard survey, most consumers would prefer to have their naked pictures leaked (55%) than their financial data. >>

Mobile Marketing | July 10, 2015

Mobile's role in moviegoers' decision making

Moviegoers are increasingly turning to their mobile device to find out about tickets, show times and view trailers, according to new Google data. >>

Social Marketing | July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu. >>