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BizReport : July 8, 2015 Archive

July 8, 2015 Archive

Advertising | July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. >>

Advertising | July 08, 2015

Advertisers must rethink ad creative to connect with today's fathers

Today's dads view their roles very differently from those of previous generations and advertisers must change how they are portrayed in advertising and marketing campaigns in order to better connect with them, according to new research from Yahoo. >>

Mobile Marketing | July 08, 2015

Adyen: iPhone pulling more mobile transactions

Android devices may outpace Apple devices now in sheer numbers, but Apple's iPhone continues to lead in some mobile categories - one of them mobile payments. According to new Adyen data Apple's iPhone accounts for about one-third of mobile transactions, and iPhone users are also spending more per transaction. >>

Advertising | July 08, 2015

Collaboration allows brands to measure TV influence

There is a new collaboration out that should give advertisers a better idea of how all those television ad dollars are faring. This week wywy and AppsFlyer released their TV attribution tool, a solution which gives advertisers real time information into how television ads influence app downloads. >>

Email Marketing | July 08, 2015

Mobile email opens reach all-time high in UK

Mobile email opens in the U.K. have reached an all-time high, according to Movable Ink's latest analysis of millions of emails. >>

Advertising | July 08, 2015

Marketers want better measurement of ROI before they allocate more dollars to digital

If there's one thing holding back online ad spending it's measurement. According to a new study from Millward Brown Digital, marketers would up their spending on digital programs if they could better measure return on investment. >>