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BizReport : July 7, 2015 Archive

July 7, 2015 Archive

Search Marketing | July 07, 2015

Study: Ebay, Amazon the most visible search advertisers

It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is winning at product listing ads (PLA) while online retailer Amazon is winning at pay-per-click (PPC) ads. >>

Mobile Marketing | July 07, 2015

Mobile users are banking on a date

Mobile banking technology is allowing consumers to manage their finances while on the go, and more people are taking advantage of this today than ever before, even while they are on a date. >>

Ecommerce | July 07, 2015

Eight in ten disappointed shoppers give retailers no chance to fix problem

Have you ever been to a store or restaurant and had a bad experience but never shared your views with the owner or staff? You're not alone, according to new research from LoyaltyOne and Verde Group. >>

Ecommerce | July 07, 2015

Report: BTS spending to increase

According to an upcoming National Retail Federation survey back to school shoppers are nearly evenly split on whether they'll spend more or the same on back to school items this year - but spending more is slightly edging out. Researchers polled more than 6,000 families and report nearly one-third (29%) plan to spend more in 2015 than they did in 2014. >>

Advertising | July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. >>