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BizReport : Mobile Marketing : June 04, 2015

Top 3 tips for better mobile optimization

Some estimates have consumers spending more time on mobile devices than they do on PCs, which can be a boon for retailers and brands. If sites are properly optimized for mobile screens. Here are our top 3 tips to better optimize for mobile.

by Kristina Knight

First, create a specific call-to-action button and ensure it is well placed.

" Mobile users who find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. In fact, [one report finds] 70% of mobile searches lead to online action within an hour," said Brian Sutter, Director of Marketing, Wasp Barcode Technologies. "Also, tweak your button copy to better communicate your value proposition. Create motivating text that drives people to take action - and be specific. Adding just one word after the word "submit" can boost conversion rates by as much as 320% according to Formstack."

Second, embrace social autofill.

"Many of us struggle to remember the slew of logins and passwords required to function in 2015. Social autofill reduces your customers' time on site - it's a sanity saver, too: 64% of users who frequently leave sites due to forgotten login information say social login is an option companies should offer," said Sutter.

Third, be ready for all devices.

"Don't forget -- there's more than one kind of mobile device out there. In fact, Gartner projects ultramobiles, which include tablets, hybrids, and clamshells, will take over as the main driver of growth in the devices market beyond 2014, with a growth rate of 54%. Make sure your mobile site looks as good on tablets of all sizes as it does on the traditional smart phone screen," said Sutter.

Tags: mcommerce, mobile commerce, mobile marketing, mobile optimization, Wasp Barcode Technologies

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