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BizReport : Advertising : June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping.

by Kristina Knight

The research also shows three-quarters (76%) of Millennials follow brands via their YouTube channels.

The 2015 Animoto Online and Social Video report Millennials are 150% 'more likely' to comparison shop with video while in a brick-and-mortar store than their Baby Boomer counterparts and that 4 of 5 say video has helped them make purchase decisions.

Other interesting findings from the report include:

• 85% of Millennials say product demo videos are helpful
• 69% of Millennials say watching videos after purchases helps them make decisions about continuing to shop with a brand
• Millennials are 264% more likely to share product videos than Baby Boomers

As for how Millennials are finding branded video content, most are following brands on YouTube but 47% also follow brands on Twitter and 4 in 10 follow brands on Instagram. Millennials say they 'prefer to watch' videos via mobile devices. Millennials also said they prefer videos to company newsletters (6 in 10) but about half say they may read a newsletter if video content is included.

Image via Shutterstock

Tags: Animoto, Millennial demographic, millennial marketing, online video, video, video content

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