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BizReport : Ecommerce archives : June 02, 2015


Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement.

by Kristina Knight

New data out from BoxEver indicates sending irrelevant messages to shoppers can have a huge impact on brands.

Shoppers polled for the study said they ignore messaging that doesn't correspond with where they are/what they're doing (61%) and messaging that isn't targeted to their needs/interests (56%).

Ignoring the message is only the tip of the iceberg where consumers stand. Nearly half said they 'are less likely' to open messages after an irrelevant message is received from a business. Meanwhile 40% say they're 'less likely to buy' in the future from a company that sends irrelevant messages.






Image via Shutterstock

Tags: advertising, BoxEver, ecommerce, email marketing, personalization, targeted ads








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