RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce archives : June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement.

by Kristina Knight

New data out from BoxEver indicates sending irrelevant messages to shoppers can have a huge impact on brands.

Shoppers polled for the study said they ignore messaging that doesn't correspond with where they are/what they're doing (61%) and messaging that isn't targeted to their needs/interests (56%).

Ignoring the message is only the tip of the iceberg where consumers stand. Nearly half said they 'are less likely' to open messages after an irrelevant message is received from a business. Meanwhile 40% say they're 'less likely to buy' in the future from a company that sends irrelevant messages.

Image via Shutterstock

Tags: advertising, BoxEver, ecommerce, email marketing, personalization, targeted ads

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.