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BizReport : Mobile Marketing : June 11, 2015


Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their banking are making withdrawls, deposits and checking balances from the bedroom.

by Kristina Knight

Standing on line at the teller counter - or sitting in the car at the drive-up window - is so 2014. That's what pollsters told researchers recently. Instead, they are turning to mobile phones to do their banking in the bedroom, and the bathroom...and just about anywhere except the actual bank.

"People use their smartphones as a tool to shop and bank, even in the most liberal places, and leave behind an ever growing trail of digital data. Yet, consumers are still concerned about safety," said Nuno Sebastiao, CEO of Feedzai. "As consumers begin to shift their behavior, we are right there as it happens--using artificial intelligence--to ensure that their financial information is being protected from the bad guys."

Some interesting takeaways from the poll include:

• 30% have made banking transactions from the bathroom, 13% while driving
• 46% of all mobile bankers have made transactions in the bedroom, 60% of Millennial mobile bankers have done the same
• 20% of Millennials have made mobile banking transactions from a bar

Also of interest from the research: about one-quarter of Americans say they would share their social network information with their bank if the bank would then take on protecting their personal financial information.

Men, by the way, are more likely than women to be willing to share such data.






Image via Shutterstock

Tags: Feedzai, Harris Poll, mobile bank trends, mobile device trends, mobile marketing, mobile trends








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