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BizReport : Mobile Marketing : June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data.

by Kristina Knight

First, Iterable has added push notifications to their platform. The new push notifications give mobile brands to 'push' marketing messages through both mobile and email options. The solution also gives brands access to event-based mobile pushes that can be personalized to better engage mobile consumers.

"When building Iterable, our goal has always been to create a cross-channel marketing platform," said Justin Zhu, CEO, Iterable. "We are now a service that lets marketers building integrated drip campaigns using two fo the most effective communications channels with the highest ROI's to reach customers. It's simply a killer combo for maximizing user engagement."

Meanwhile, AppLift has acquired Bidstalk, a self-serve RTB platform. The acquisition gives AppLift users will be able to access Bidstalk's programmatic benefits; their programmatic bidding capabilities will be integrated within the DataLift tool.

"We looked for a company whose RTB capacities could best complement and empower our performance-focused demand stack. Bidstalk's technology is in a league of their own, with an efficiency and a scalability far above all other companies we have looked at in that space," said Tim Koschella, CEO and Co-founder of AppLift. "We are now able to unleash the full potential of DataLift, the world's first programmatic platform fully optimized for mobile performance."

Tags: advertising, AppLift, Iterable, mobile advertising, mobile marketing, mobile tools

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