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BizReport : Mobile Marketing : June 30, 2015


Mobile-friendly hotels appeal to 9 out of 10 U.S. travelers

Hotels that want to appeal to the American traveler need to up their mobile technology game, according to a new YouGov survey.

by Helen Leggatt

Commissioned by iRiS Software Systems, the YouGov survey found that almost 4 in 10 U.S. travelers prefer to stay at hotels that are mobile-friendly. Furthermore, 9 out of 10 are currently interested in mobile technology in hotels which they feel enhances their stay and almost half (47%) would be prepared to pay a higher room rate for reliable tech features.

Time and convenience are the key drivers behind the desire for mobile technology in hotels. Lengthy check-in queues and problems with key cards were cited as time-wasting problems at hotels. It's not surprising, then, that 60% of those surveyed said mobile check-in and using smartphones as room keys, along with ordering room service via mobile, would all make a hotel more appealing.

A whopping 92% of respondents said they would make good use of the time saved by being able to use mobile technology - and their activities, such as ordering a drink at the bar, planning a future stay at the hotel or making dinner reservations, would create additional revenue for hoteliers.

"The industry should see this as an incentive. It's not to say turning your hotel digital is easy, but the type of technology the research shows people want certainly isn't the stuff of Star Trek or other famous sci-fi movies," said Jeremy Ward, COO of iRiS Software Systems. "It's a powerful encouragement when you know there's a demand, and when it seems many guests would pay extra for it."

Image via Shutterstock

Tags: hotel, mobile, travel industry










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