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BizReport : Ecommerce : June 26, 2015


Demandware: Mobile orders up 59% in Q1 2015

Demandware's Q1 2015 Shopping Index highlights the increasing role of mobile in driving orders and that the duration of digital shopping visits is falling.

by Helen Leggatt

Mobile orders increased by 59% in the first quarter of 2015, according to Demandware's latest Shopping Index, accounting for 18% of all orders. Meanwhile, mobile order accounted for 35% of all traffic, up 38% YoY. Apple devices led Android in both traffic (68%) and orders (76%), though markets vary.

"Orders and visits from mobile devices are soaring and we expect to see this trend continue for the foreseeable future," said said Elana Anderson, SVP of worldwide marketing at Demandware.

demandware.pngThe length of time shoppers spent on their mobile devices dropped 43% to 8.4 minutes, and overall shopping episodes fell 31% to 8.9 minutes. However, average order size per shopper increased 6% YoY while discounts reduced order size by 13%. General traffic was up 24% in Q1 2015 and website visits per shopper in the first quarter were up 9%, in part due to cross-device shopping behavior.

"The latest Shopping Index underscores the transformative, consumer-driven changes taking place in retail," said Elana Anderson, SVP Worldwide Marketing, Demandware. "To stay ahead of this evolution, retailers must find new ways to make personal, quality connections with consumers. At the end of the day, it's all about facilitating a comprehensive experience that weaves together the shopping journey regardless of where or how the consumer is interacting - whether on a site, in-store, on their phone, on a social platform, or any other interaction method."

Tags: ecommerce, mobile, retail, shopping










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