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BizReport : Advertising archives : June 30, 2015

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision makers aren't using visionary insights, although they want to.

by Kristina Knight

Visionary insights define emerging needs within a market; in the Corporate Visions survey researchers found that most brands believe these kinds of insights are the most effective, but are near the bottom of the data curation ladder.

"One interesting finding in our research is that many companies frequently use third-party data from analysts and similar sources to support their insights, but the information isn't regarded as differentiating or powerful enough. This is largely because everyone in the industry can reference those same data points," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "To combat this, you must create differentiated messaging that delivers an unexpected urgency and compels your prospects to make a change. The new Power Insights product helps you develop the exclusive data points that support your distinct, provocative message and then turns them into legitimate insights from your company, instead of simply regurgitating the publicly available facts like the rest of the industry."

Power Insights will give these companies the ability to create data points that will help their customers or prospects see why they need to change. The tool can work in coordination with Corporate Visions' Power Positions so that brands can create proprietary data to be used in campaigns as well as sales content.

Tags: advertising, advertising data, Corporate Visions, data curation

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