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BizReport : Advertising archives : June 02, 2015

Ad Roundup: Security and analysis solutions launched

In today's advertising roundup, three solutions to better equip brands to deal with customer data, security and engagement.

by Kristina Knight

First, Act-On Software has released their Data Studio, a platform set up to give brands access to better data. Through the platform brands can specify what data or data templates they want to use, filtering out data that isn't needed. Once selected, the data can them be analyzed and then exported into whatever business intelligence tools the brand prefers.

"Data Studio advances Act-On's vision of an open marketing ecosystem," said Gal Josefsberg, VP of Product Management and Marketing. "Our goal is to enable marketers to readily access their engagement data and analyze it with any analysis tool of their choice."

Meanwhile, Monetate has launched their Predictive Decisioning platform. Through the platform brands can make real-time decisions about ad and content targeting to best engage consumers. The platform give brands access to predictive analysis, audience and actions.

"Today's marketers have limited time and resources and customers are increasingly demanding more personalized experiences and interactions. As a result, it is critical marketers focus their creative energies on those customers and experiences that will have the greatest impact on their business. But how do they identify these opportunities and where do they start?" said David Brussin, Founder and Chief Product Officer, Monetate.

And vArmour has launched a global partner program; channel partners include Atos, EVT and Big Technology. The solution is a data protection option that offers enterprise security measures for data centers.

"We are at an intersection where enterprises must securely transform their data centers to stay competitive," said Dean Hickman-Smith, SVP of Field Operations for vArmour. "The movement to distributed systems presents a unique opportunity for our strategic channel partners to transform and accelerate their businesses as well. With vArmour, partners can get customers up and running in minutes, instantly visualizing and controlling their most critical applications and data."

Tags: Act-On Studios, advertising, advertising tools, ecommerce, Monetate, vArmour

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