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BizReport : Advertising archives : June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools.

by Kristina Knight

First, Euclid Analytics has launched the EventIQ solution; the new tool measures what brands are doing with actual customer activities in brick-and-mortar stores or locations. This kind of information can help retail and other brands determine if their marketing efforts are meeting goals.

"Brick-and-mortar businesses need to make every in-store visit count and are currently in a state of transformation," said Brent Franson, CEO of Euclid Analytics. "Unfortunately, making a significant change within a store or physical locations is useless unless you can accurately measure its impact on customer behavior and sales. With Euclid EventIQ, brick-and-mortar businesses now have the powerful analytics capabilities to make educated and data-driven decisions - all through their existing Wi-Fi infrastructure."

Meanwhile BlueConic has added a freemium model to their enterprise software suite of tools. Enterprise marketing costs can quickly snowball for brands, the new rollout now gives marketers six options within BlueConic's hub to control marketing costs while still reaching the right consumers.

"With the introduction of BlueConic Pyxis, our freemium offering, we want digital marketers to be able to discover and experience our platform - all of it, no credit card or PO required, no strings attached for as long as you need, so long as you adhere to our fair use policy. We didn't see the point in offering you a compass just to put artificial barriers to you getting where you want to go; we want you to feel comfortable and confident in your ability to explore new opportunities and we are confident about the value BlueConic will bring to your marketing effort," writes the company.

Tags: advertising, advertising tools, BlueConic, ecommerce, ecommerce tools, Euclid Analytics

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