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BizReport : Advertising archives : June 03, 2015

Ad Roundup: Acquisitions could boost performance

Two acquisitions could help brands better connect with their customer base. Details below.

by Kristina Knight

First, Sentinel Capital Partners has acquired Corporate Visions; as part of the acquisition, Sentinel will push capital that Corporate Visions needs to continue it's strong growth path. Over the past five years the company has grown at a CAGR of 43%/year.

"It has been a great run, and we are grateful for the support we've received over the last five years and the success we've shared with our previous partner," said Joe Terry, CEO, Corporate Visions. "Now, we are looking to move from success to significance by adding products and services that improve the entire range of our clients' customer conversations - whether they take place online or in the field - as well as expanding our market and global presence."

Meanwhile, Cxense is set to acquire ad optimization hub Maxifier. The move will expand Cxense's global data and personalization brand.

"Maxifier is a great match to the Cxense data-driven technology portfolio for premium publishers. By integrating Maxifier's complementary technology with our own, we are even better positioned to help media businesses optimize their digital advertising operations and financial performance," says Ståle Bjørnstad, Cxense CEO. "With the Maxifier acquisition, we are further strengthening our data-driven automation offerings. Premium publishers form the core client base for both companies, and this transaction allows us to cross-sell our products to an expanded client portfolio."

Tags: advertising, Corporate Visions, Cxense, ecommerce, ecommerce tools, online business

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