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BizReport : June 26, 2015 Archive

June 26, 2015 Archive

Ecommerce | June 26, 2015

How beacons can fail and how to prevent that failure

In store beacons can give shoppers access to coupons and discounts, offer product information or even pricing options. But, if they don't work correctly, beacons can do damage to your brand. Her are three common issues with beacons and how retailers can overcome the obstacles. >>

Advertising | June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap into to increase revenue and deepen customer engagement. >>

Mobile Marketing | June 26, 2015

367% rise in mobile video viewing since Q1 2013

As mobile becomes ever more an integral part of daily life, so does mobile video. According to a study from Ooyala, mobile views have doubled over the past year and now account for two-fifths of all video viewing. >>

Ecommerce | June 26, 2015

Demandware: Mobile orders up 59% in Q1 2015

Demandware's Q1 2015 Shopping Index highlights the increasing role of mobile in driving orders and that the duration of digital shopping visits is falling. >>