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BizReport : June 24, 2015 Archive

June 24, 2015 Archive

Advertising | June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping. >>

Social Marketing | June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. >>

Ecommerce | June 24, 2015

Branded or gift-like packaging drives social media photo and video sharing

More than half of consumers are using social media to find videos or photos of a product they are considering buying. And, once seen, those videos and photos can be very persuasive, according to new research from Dotcom Distribution, particularly if the product has branded or gift-like packaging. >>

Ecommerce | June 24, 2015

Avangate: More shoppers interested in online services

There is a growing segment of the consumer base that is looking for more from their online retailers - things like subscription services for books and movies, access to content hubs and gaming. >>



Advertising | June 24, 2015

Manta: SMBs missing Millennials

About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from Manta. >>