RSS feed Get our RSS feed

News by Topic




BizReport : June 23, 2015 Archive

June 23, 2015 Archive

Advertising | June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools. >>

Social Marketing | June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. >>

Social Marketing | June 23, 2015

Yesmail: Facebook rules despite slowing growth

Facebook's slowing growth isn't stopping new businesses from signing on to the social networking giant. That is the takeaway from new Yesmail data which indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at a much faster clip than Facebook. >>

Advertising | June 23, 2015

Study: RTB needs better reporting

Programmatic buying is helping many brands better control advertising budgets, but one new study indicates old reporting habits may actually be hurting some RTB campaigns. >>



Ecommerce | June 23, 2015

Study: Shoppers leaving big brands behind

As more shoppers change the way they shop - from using mobile devices in stores to ordering everything online - they are making another change and leaving big name brands behind. That is the takeaway from new Deloitte research which indicates three-quarters (73%) of CPG brands have declined in the 'must have' category. >>

Advertising | June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo Inc. >>