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BizReport : June 22, 2015 Archive

June 22, 2015 Archive

Ecommerce | June 22, 2015

How smaller retailers can compete online

The online space can be a huge help to smaller retailers - it can bring in new customers, it can help older customers reconnect. But, the online space is filled with larger brands with bigger budgets. >>

Mobile Marketing | June 22, 2015

The differences between how Millennial moms and dads use mobile to shop revealed

Location-based mobile platform Retale analyzed the mobile shopping habits of Millennial moms and dad and found they use mobile differently during shopping trips, particularly when it comes to checking coupons and deals. >>

Advertising | June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the shift? >>

Mobile Marketing | June 22, 2015

Declining in-app purchases in games buoyed by increased spend value

New research from Return Path reveals that in-app purchases made in mobile games have been in steady decline this year, but at the same time revenue has been buoyed by bigger orders. >>