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BizReport : June 20, 2015 Archive

June 20, 2015 Archive

Law & Regulation | June 20, 2015

British watchdog investigates fake reviews

The number of businesses posting fake reviews is high enough that the Competition and Markets Authority says it warrants thorough investigation to see if they need to clamp down on the illegal practice. >>

Advertising | June 20, 2015

Sourcepoint developed to block ad blockers

Publishers are missing out on billions of dollars due to the increasing popularity of ad blocking. Perhaps new software released by an ex-Google employee can help publishers reclaim some of the lost revenue by using a 'transparent transaction' approach. >>

Loyalty Marketing | June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. >>

Mobile Marketing | June 20, 2015

Mobile data usage in U.S. reached 4.1 trillion megabytes in 2014

Mobile industry trade group CTIA has released a new report showing mobile users in the U.S. used 26% more mobile data in 2014 than the previous year. >>