RSS feed Get our RSS feed

News by Topic




BizReport : June 11, 2015 Archive

June 11, 2015 Archive

Mobile Marketing | June 11, 2015

Poll: Mobile bankers do it in the bedroom

Mobile devices are making it so consumers can do anything from anywhere - including their banking. That's the takeaway from a new Feedzai poll, conducted for Harrs Poll, which shows nearly half (46%) of people using smartphones to do their banking are making withdrawls, deposits and checking balances from the bedroom. >>

Blogs & Content | June 11, 2015

Top 3 tips to improve online content

Content can be edgy or cute, but the overall goal for product content should be targeted information, says one expert. That's because content's main objective is to inform the target audience as they move through the purchase funnel. That's why brands should not think of content in an SEO context. >>

Social Marketing | June 11, 2015

How Facebook's Instant Articles may impact social

Social marketing continues to be a big area of influence for brands, even though some social networks are making it harder for merchants, authors and other brands to use their Pages application successfully. The key, says one expert, is to treat social media not as an isolated campaign, but as part of a greater strategy that includes overall business goals. >>

Social Marketing | June 11, 2015

Few real-time marketers have agility to respond to social media breaking news and trends

Real-time marketing demands a carefully planned strategy with the resources to discover the right trends, audiences and content and target them at the right time. A new report from Wayin shows that while marketers are benefiting from real-time strategies, few have the agility to respond quickly to social media breaking news and trends. >>



Mobile Marketing | June 11, 2015

Apple Pay's July launch in UK set to be well received

In the U.S. Apple Pay is increasingly being adopted by retailers, but how do consumers in the U.K. feel about the new digital payment system? According to new research by Connexity, they are keen. >>

Advertising | June 11, 2015

FTC warns publishers of their liability for deceptive native advertising

The Federal Trade Commission is concerned that, with the rise of native advertising, publishers are misleading consumers by serving up native ads but not labeling them as such. >>