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BizReport : June 5, 2015 Archive

June 5, 2015 Archive

Ecommerce | June 05, 2015

Only one-third of online customers make second purchase within the year

Despite the efforts of marketers to retain customers and garner repeat purchases, a recent study by ecommerce analytics platform RJMetrics reveals that just one third of customers go on to purchase again within a year of their first purchase. >>

Advertising | June 05, 2015

Marketers in U.S. more comfortable with programmatic ad buying than in U.K.

A programmatic approach to ad buying enables brands to reach targeted audiences that might otherwise be hard to plan effectively manually. However, this approach has been shown to be more popular among U.S. marketers than those in the U.K. >>

Trends & Ideas | June 05, 2015

IoT spending to triple to $1.7 trillion by 2020

The IT industry will see a strong demand for the Internet of Things in the next few years. Analysts at International Data Corporation (IDC) predict the solutions and services market for the Internet of Things will triple by 2020. >>