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BizReport : June 4, 2015 Archive

June 4, 2015 Archive

Mobile Marketing | June 04, 2015

Brands: Are enterprise apps for you?

Everyone is talking about apps lately - apps for productivity, apps for shopping, apps to connect remote workers to the company. Which app is right for your company, and how can you tell? >>

Mobile Marketing | June 04, 2015

Top 3 tips for better mobile optimization

Some estimates have consumers spending more time on mobile devices than they do on PCs, which can be a boon for retailers and brands. If sites are properly optimized for mobile screens. Here are our top 3 tips to better optimize for mobile. >>

Mobile Marketing | June 04, 2015

How BYOD is impacting businesses

More businesses are adopting a BYOD - bring your own device - policy in their work environments. These policies can help to reduce costs and increase productivity because employees can work from any where at any time. How is this really impacting businesses? >>

Mobile Marketing | June 04, 2015

Father's Day: Dads spend big on mobile

With Father's Day just around the corner it's a good time to consider ways in which to engage this valuable consumer segment and, according to new data released by IAB's Mobile Center and Millennial Media, mobile is the way to go. >>

Advertising | June 04, 2015

Enable spontaneous purchases via multiple media, including radio, with PowaTag

The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag. >>

Advertising | June 04, 2015

TrueView allows shopping from within YouTube video ads

As consumers increasingly turn to video content to learn 'how-to' or to watch product reviews, YouTube has introduced a new feature that allows for easier product discovery and purchase. >>