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BizReport : June 3, 2015 Archive

June 3, 2015 Archive

Mobile Marketing | June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data. >>

Ecommerce | June 03, 2015

Pinterest users asked for it, now they have it - Buyable Pins

Buying products spotted on Pinterest just got a lot easier with the launch of 'Buyable Pins'. By the end of June users in the U.S. using iPhone and iPad will have access to more than 2 million of these direct-buy Pins. >>

Mobile Marketing | June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%, those businesses are very satisfied with the return on their investment. >>

Advertising | June 03, 2015

Ad Roundup: Acquisitions could boost performance

Two acquisitions could help brands better connect with their customer base. Details below. >>



Advertising | June 03, 2015

XpressBuy ad commerce platform allows consumers to buy direct from ads

Blending in-the-moment trends and consumer desire is XpressBuy's new 'Ad Commerce' platform that enables consumers to make purchases directly from an online ad on mobile or desktop. >>