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BizReport : June 1, 2015 Archive

June 1, 2015 Archive

Email Marketing | June 01, 2015

Study: Email preferred connection for shoppers

When it comes to staying in touch with favorite businesses, Canadians prefer email. That is the takeaway from a new Constant Contact study. However, fewer than half of small businesses are making the most of their email strategy. >>

Mobile Marketing | June 01, 2015

Reports: Push notifications push Android users

According to Urban Airship's new study, Android users are more likely to be influenced by push notifications than Apple users. Their Mobile Engagement Benchmarks report shows a 20% engagement rate for Android push notifications versus an 8% engagement rate for Apple users. >>

Mobile Marketing | June 01, 2015

Study: Apps not on SMB radar

Don't look for small businesses to push budget dollars into developing their own apps. That's the takeaway from a new Clutch study which shows that while about 15% of SMBs have a dedicated app and 18% are considering app development, nearly half (40%) say they 'are unlikely' to create a dedicated app for their business. >>