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BizReport : Research : May 04, 2015


Travel Forecast: European Vacations Coming

It isn't just the title of a Chevy Chase movie any longer. According to a new survey from Sojern European Vacation is on the minds of summer travelers this year. Their new report is based on trends observed through Q1 2015 and points to a weakened Euro leading more travel-minded consumers to think about a European vacation this year.

by Kristina Knight

Over the next four months travelers across the US will be packing up and heading out - some on camping trips, some to Alaska or the Caribbean and, according to one new report, many may be headed to Europe. Based on Q1 travel trends, Sojern believes Europe will be the destination of choice for not only American vacations, but for those in the Middle East, Africa and Asica-Pacific, as well.

"Sojern's first quarter report analyzes new patterns in travel around the globe, including seasonal events like Easter and Lunar New Year," said Mark Rabe, Sojern's CEO. "But it also serves as a crystal ball into summer 2015, as we distill millions of traveler intent data points into actionable insights for travel brands that want to reach consumers as they research summer holidays."

Other interesting findings from the report include:

• Have of North American vacations will travel in June
• 42% of Latin American travelers will vacation in June, 39% in July
• US travel searches for Cuba increased 184%
• Canadian and Global travel searches for Cuba increased 41% and 45%

The top 5 travel destinations include Los Angeles, New York, Paris, London and Barcelona.

Image via Shutterstock

Tags: online travel trends, Sojern, summers 2015 travel trends, travel trends










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