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BizReport : Email Marketing : May 26, 2015


Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns.

by Kristina Knight

First, take personalization up an octave.

"When the Bellas realized their standard renditions of all-female classics weren't making the cut, they found the key to their comeback was to switch up their repertoire and personalize their performance for the crowd. Taking a note from the Bellas' success, effective marketing campaigns require personalization and knowing your audience," write the Campaigner experts. "[Offer] content and images directly targeted to your recipients' demographics or preferences."

Second, harness social harmony.

"Though the Bellas were ultimately the stars of the show, it wouldn't have been complete without the support of the Trebles. In the same vein, there is a significant opportunity for email and social media to join forces in perfect marketing harmony, and successful email campaigns should be integrated across all channels. Make email your star and weave in social support. When pulling together a comprehensive campaign, leverage a platform that allows cross channel integrations so that you can upload, manage and execute a holistic marketing campaign across email, Facebook and Twitter," writes Campaigner.

Third, segment the altos from the sopranos.

"Just as a good a cappella group has a mix of altos, sopranos, basses and tenors, your email marketing list has a wide variety of users as well," suggest the Campaigner experts. "Segmenting your email list will not only pave the way for more personalized content for your recipients, but it will also bolster overall list hygiene. By creating a variety of subsegments based on factors like gender, region, age, etc. you will gain deeper insight into what types of users are making up the majority of your contacts, and where you might be lacking."

Image via Shutterstock

Tags: Campaigner, email content, email marketing, email tips










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