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BizReport : Ecommerce archives : May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers.

by Kristina Knight

Online shopping may be more convenient, many let consumers compare prices and avoid lines but most shoppers still prefer to shop inside their favorite brick-and-mortar stores. That is the takeaway from a new TimeTrade report. According to their data about 90% of Millennial shoppers say they'll shop in-store as often or more often in 2015 than they did in 2014. The study also points out 90% of respondents said they were more likely to buy from helpful/knowledgeable sales people.

"According to the data we collected, customers value the personal experience of the physical store," said Gary Ambrosino, CEO of TimeTrade. "We found that consumers are doing their shopping or discovery online, then going into the store to get help with their final purchase decision. The notion of retail convergence, which is the converging of digital and physical retailing, is a very important trend. Traditional e-tailers are opening brick-and-mortar locations because they understand very well the highly personal service they can offer in a store."

Meanwhile, new data out from MarketingSherpa indicates free shipping and free returns are the biggest incentives for online shoppers. Their data shows ecommerce accounted for about 7% of all retail sales in Q4 2014; in their survey 83% of shoppers said free shipping would make the shop online while 65% said free returns would encourage them to shop online.

Image via Shutterstock

Tags: ecommerce, ecommerce trends, MarketingSherpa, mcommerce trends, mobile commerce, mobile marketing, TimeTrade

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