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BizReport : Blogs & Content archives : May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers.

by Kristina Knight

First, the IAB has released a social television study which indicates about 16% of viewers are sharing via social media while they watch their favorite shows, but which shows are getting the post social play as they are broadcast depends heavily on genre.

Some interesting findings from the IAB study include:

• Drama viewers are most likely to share via social media after broadcast
• Reality TV viewers are most likely to share as their show is broadcast
• Consumers using Tablets, Smartphones and Twitter are most likely to share during a broadcast
• Consumers who click on this shared content are 2.4 times more likely to become viewers as those who don't

Meanwhile new data out from EPoll Research indicates traditional TV is losing the battle of the stream. According to their survey just over 70% of SVOD (streaming video on demand) customers are streaming content during primetime viewing hours while 85% of SVOD customers say their streaming content is 'as good or better' than what is offered from the traditional networks.

The poll also found that at a rate of 6-1, Netflix subscribers think their original programming is better than traditional TV.

Image via Shutterstock

Tags: EPoll Research, IAB, streaming video, television, television trends, video trends

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