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BizReport : Social Marketing : May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity.

by Kristina Knight

First, social media platform Hootsuite has launched Hootsuite Ads. The new platform offers brands and content creators the ability to create and launch campaigns, target their ads and manage campaigns from within their Hootsuite account.

"Hootsuite Ads is the first advertising tool designed specifically for human beings," says Ryan Holmes, CEO of Hootsuite. "Our vision is to make advertising so simple that anyone can create high-performing ads without training."

Meanwhile Axero Solutions has released a new version of their Communifire platform. The social network intranet allows employees to collaborate and engage on projects in a single online space.

"Axero is invested in the success of our customers, and Communifire's rapid adoption rate is a direct result of the fact that we consistently listen to our users and respond to their needs," said cofounder and President Tim Eisenhauer. "The new features and enhancements in Communifire 5.0 are based on feedback from active customers. We are thrilled to share these updates and can't wait to introduce what is on our product roadmap in the months to come."

The platform upgrades include a chat interface, allows users to create a required reading section and also gives users the ability to work from desktop or mobile devices through an app interface.

Image via Shutterstock

Tags: Axero, Hootsuite, social marketing, social marketing tools, social media tips

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