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BizReport : Mobile Marketing : May 13, 2015

Report: Games, communication most important for app users

Playing games, updating Instagram profiles and even pinning recipe ideas for tonight's dinner. Those are just a few of the ways mobile consumers are using apps every day. And, according to new data out from App Annie, communicating and playing games are now the way nearly half (40%) of Android users are engaging with their smartphone apps.

by Kristina Knight

Do your customers like playing games? Keeping up with social networks? Knowing could be the difference between an engaged user and someone who will download-and-delete an app. A new report indicates that overall games and communication are the most engaging apps for most consumers.

Other interesting findings from the AppAnnie report include:

• Facebook is the most-used app for US-based Android users
• Japanese Android users spend 4 times more time in games than US Android users
• Time spent games via Android tablets was 25% longer than via smartphones
• South Korean mobile users are the heaviest data users

Meanwhile, AppAnnie has acquired mobile analytics brand Mobidia; the acquisition will put App Annie in touch with rich mobile data from hundreds of thousands of users.

"Today's announcement is a huge testament to our mission of empowering the people changing the world through apps with the best data and intelligence products, as well as the market demand for better usage tracking," said Bertrand Schmitt, CEO of App Annie. "Mobidia is a pioneer in the industry -- offering global mobile app usage data since 2012 -- and by joining App Annie, our clients will benefit from the most comprehensive and granular app usage dataset on the market."

Image via Shutterstock

Tags: app engagement, AppAnnie, appvertising, mobile marketing, mobile tools

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