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BizReport : Advertising : May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors.

by Kristina Knight

"Trust in advertising cannot be restored without first addressing the cybersecurity risks it poses to enterprises and consumers," said Jalal Nasir, CEO of Pixalate. "Due to the overall lack of security in the advertising ecosystem hackers exploit vulnerabilities to deposit malware, which results in non-human traffic and other malicious activities. To address the ever-growing problem of security, Pixalate now offers media buyers and publishers an objective security assessment of programmatic sellers in order to ensure consumer and brand safety."

OpenX, Google and Rubicon all scored at 95 or higher on a scale of 100; PubMatic and LinkedIn, which rounded out the top 5 scored 91 and 90 respectively.

The GSTI ranks sites based on ads served on infected user machines, on domains depositing malware and the security of ad server domains owned or operated by the seller. Pricing, brand safety, engagement and inventory are also part of the scoring process.

"Pixalate has solved the complex problem of benchmarking the security hygiene of real-time ad delivery systems by continuously analyzing, mapping and monitoring relevant transactions in real-time. Our ability to analyze darknets, owned and operated by malicious organizations, has been the key in evaluating the true security performance of programmatic sellers" said Amin Bandeali, CTO of Pixalate.

Image via Shutterstock

Tags: advertising, advertising trends, ecommerce, ecommerce trends, Pixelate

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