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BizReport : Social Marketing : May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media.

by Kristina Knight

"At first glance, social media may seem like a magic bullet for small business owners, offering free or low-cost access to new customers, new partners and a large community," said John Swanciger, CEO of Manta. "However, while Facebook has a solid head start, none of the social networks have convinced small business owners that it's worth a significant investment. Budget allocations indicate an atmosphere of testing among small business owners. As networks find ways to prove value, we might see social spend go up."

Some interesting takeaways from the report include:

• 53% of SMBs say Facebook 'returns the most value' to their business
• 34% of SMBs say they will increase the time spent on social media, down 15% since 2013
• 27% say social media is key for new customer acquisition and 17% say social media is key to raising awareness

Which brings us to Manta's top 3 tips for businesses to better manage their social profiles.

First, follow the 80/20 rule: Manta's experts say SMBs should only talk about their business 20% of the time and should talk about other things 80% of the time.

Second, customize the message. While SMBs don't have to be on every social network, each social network should have its own customized 'message'. Consumers use Facebook, Twitter and Instagram differently so brands need to think about what the consumers are looking for on each medium and customize the messages to fit that social network.

Third, don't post the same message constantly. Change up the messaging and products promoted on social media so that consumers don't get bored with what the brands is sharing.

Image via Shutterstock

Tags: Manta, SMB, SMB tips, social marketing, social media tips, social media tools

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