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BizReport : Search Marketing : May 19, 2015


Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results.

by Helen Leggatt

In an attempt to raise retail search traffic and ad revenue, Google plans to add buy buttons to its search results pages on mobile devices. The buttons will only appear alongside 'Shop On Google' sponsored results and only on mobile devices. This latest news comes almost six months after initial speculation that the search engine planned to introduce one-click shopping features.

The buttons would see Google transformed from a referrer to a middle-man and also help counter competition from ecommerce rivals Amazon and eBay, on which platforms many people begin their product searches. However, unlike Amazon and eBay, Google would continue to get paid by retailers through the ad platform rather than via a share of proceeds from participating retailers.

According to the Wall Street Journal, who broke the news citing anonymous sources, "if shoppers click on the buy buttons, they will be taken to another Google product page to complete the purchase, the people explained. On that page, they will be able to pick sizes and colors and shipping options, as well as complete the purchase, one of the people said".

Google has yet to comment on the implementation of buy buttons.

OlegDoroshin / Shutterstock.com

Image via Shutterstock

Tags: ecommerce, Google, mobile, search










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