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BizReport : Search Marketing : May 07, 2015

Google highlights changing search behavior as mobile overtakes desktop

Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S.

by Helen Leggatt

In April, Google changed its search algorithm to give greater weight to websites that are mobile-friendly. Now, Google reveals that more searches take place on smartphones and tablets than on desktops. Those mobile queries include mobile browser-based searches and those coming from Google's mobile search apps, but no figures were released to show the share each takes.

Furthermore, while Google noted that more searches are conducted via mobile in 10 countries, the only two countries revealed are Japan and the U.S

"Consumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are," says Google in a recent blog post.

In light of changing search habits, Google also announced a range of mobile features including automobile ads, hotel ads, AdWords attribution and cross-device conversions integrated with automated bidding.

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Image via Shutterstock

Tags: Google, mobile, search

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