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BizReport : Ecommerce : May 06, 2015


Forrester: 96% of music sales will occur online by 2019

Online spending in the U.S. is predicted to reach $334 billion this year, according to a new report from Forrester Research. Furthermore, by 2019 nearly all music sales will be online.

by Helen Leggatt

Ten percent of all 2015 sales ($334 billion) will be transacted online this year, according to Forrester, with apparel and accessories together accounting for more than one quarter of online sales. Over the next five years, Forrester predicts ecommerce sales to increase by 10% each year totaling $480 billion by 2019.

Mobile transactions will account for 10% of online sales this year.

More than two-thirds of the U.S population now spends online, says Sucharita Mulpuru, Forrester's VP and principal e-business analyst. And, while three categories - books, clothing and computers - accounted for 46% of online retail 15 years ago, today consumer electronics is in the top three.

Forrester also predicts that items that were once not thought suitable to purchase online, such as furniture and auto spares, will grow faster than e-commerce overall.

Items that are already popular online buys, such as music, books and software (including digital distribution) will see the slowest growth rates. Forrester predicts that, by 2016, more than 50% of revenue in those categories will come from online sales. By 2019, 96% of all music sales will occur online and 82% of software sales, says Forrester.

Image via Shutterstock

Tags: digital, ecommerce, forecast, Forrester, mobile, music










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